Born in KZN, Illovo Noxolo Mseleku is the young female designer known for her unique customised creations. The love she has for jewellery and its history is immaculate, and that is why she created a brand which expresses this nature. Living in Europe for 2 years awoke her passion, love, and eagerness to express stories through jewellery pieces. Her business. Elegante, is a brand that has been created to give the ultimate male figure a luxurious experience in the jewellery world. Most of the South African jewellery brands do not keep a wide range of male jewellery so there is a huge gap in the market. This does not mean we do not make and design female jewellery, as a brand we make sure that our male collection is given enough attention. Times have changed nowadays men wear jewellery as much as women do. I am so lucky to be working with someone who understands the brand and its needs (Lucas Mokganya). We have been in Operation for 2 years now and we are going strong.